4 Bigtime Pitfalls of Buying Makeup Online & How to Avoid Them

4 Bigtime Pitfalls of Buying Makeup Online & How to Avoid Them This cosmetics marketing trends report says that 42% of women in the U.S. prefer buying makeup online. That number comes from a 2018 survey, though — long before anyone had heard of the coronavirus, social distancing, or shelter-in-place orders. Now that we’re all spending a lot more time at home, it’s likely that buying cosmetics online isn’t a preference — it’s a necessity. The thing is, buying makeup online can be a mi...